CRMCustom integration

Odoo HubSpot integration

HubSpot and Odoo connected: from won deal to sales order, with the status back in the CRM.

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Odoo

↔

HubSpot

Implementation time · 7-15 días laborables

Diagnosis

The problem

Sales closes in HubSpot and operations executes in Odoo, but between the two there is a manual jump: someone recreates the customer and order in the ERP, contacts get duplicated or drift out of sync, and when the customer asks about their order the rep does not know whether it shipped or was paid without bothering another department. Data that should be one lives in two places and never quite matches.

Proposal

The solution

We connect HubSpot to Odoo so a won deal becomes a sales order and customer in the ERP, contacts sync between both, and order and payment status flows back to the CRM so sales can see it without leaving HubSpot. We lean on Odoo being open source and modular: we integrate with the modules you already run (CRM, Sales, Accounting) via the external API (XML-RPC/JSON-RPC) or a custom module, respecting your business rules.

Scope

What we automate

Every won HubSpot deal creates the customer and sales order in Odoo with its lines.
Contacts synced between HubSpot and Odoo, no duplicates and one shared truth.
Order status (picking, shipping) flows back to HubSpot for sales to see.
Payment and invoicing status from Odoo is reflected on the deal record.
Property and custom-field mapping between CRM and ERP to fit your process.
Idempotency: HubSpot webhook retries never duplicate customers or orders.

Who uses it

Real use cases

These are the profiles that most ask us for the Odoo ↔ HubSpot integration and what they get in the end.

Case 01

B2B selling in HubSpot and executing in Odoo

Before: Every won deal was recreated by hand as an order in the ERP, with delays and errors.

After: The won deal creates customer and order in Odoo instantly, with no re-keying.

Case 02

Sales team blind to order status

Before: Reps had to ask operations whether an order had shipped or been paid.

After: Order and payment status flows back to HubSpot and sales answers the customer on their own.

Case 03

Company with duplicate contacts across CRM and ERP

Before: The same customers lived twice in HubSpot and Odoo and never matched.

After: Contacts synced and deduplicated; one single truth across both systems.

Before / After

What changes exactly

Without the integration

The won deal recreated by hand as an order in Odoo.
Duplicate, out-of-sync contacts between CRM and ERP.
Sales asking operations about every order.
Data that should be one living in two places.

✓

With the integration

From won deal to sales order in Odoo, automatic.
Contacts synced with no duplicates.
Order and payment status back in HubSpot.
One shared truth between sales and operations.

Architecture

How we build it

We integrate via Odoo's external API (XML-RPC/JSON-RPC) or a custom module depending on the case, with an idempotent queue processing HubSpot webhooks and calling the HubSpot API to push statuses back. We map deals, contacts and properties to your real Odoo modules and respect your existing rules instead of imposing a closed connector.

flow.ts

webhook hubspot.event

→ queue.enqueue(jobId)

→ worker.handle() // idempotent

→ odoo.api.call() // retries with backoff

→ log.emit({ status: 'ok' })

FAQ

Frequently asked questions

Odoo Online (SaaS), Community or Enterprise?

We work with all three. Self-hosted Community and Enterprise give us more room (custom modules); with Odoo Online we use the external API. We adapt to your edition.

When is the order created in Odoo?

Usually when the deal moves to won, but we tie it to whichever pipeline stage you choose so it fits your sales process.

Does it push order and payment status back to HubSpot?

Yes. Odoo's picking, shipping, invoicing and payment status is reflected on the deal record, so sales can answer the customer without leaving the CRM.

How does it avoid duplicate contacts?

We match by email or by an identifier you define, and apply deduplication rules so a contact is one single record across both systems.

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